Uliana Shchepeleva

(known as @lashmother.uli & @instamother.uli)

I'm not just an entrepreneur — I'm living proof that you can build the life and business of your dreams, no matter where you start.

In my early 20s, I arrived in Canada with nothing but a skill — lashing — and a dream bigger than my circumstances. No money, no connections, and barely speaking the language. What I did have was determination. And I turned that into a multi-million-dollar empire — a beauty salon in Toronto, a professional supply store, an international training platform, and a global community.

Along the way, I earned the title "Lash Lift Guru," helping elevate the standard of lash lift education worldwide. Through my Lash Lift Revolution program, I’ve trained over 1,600 lash artists, helping them refine their skills and build thriving businesses of their own.

But I didn’t stop there. I realized that mastering social media was the real game-changer. Starting from zero, I grew my Instagram following to over 199,000 organically — reaching millions with my reels and content strategies — and last year alone, my businesses generated over $10 million in revenue.

Today, I’m leading a new movement. I created InstaStellar — an 8-week program that gives service providers, shop owners, and educators the exact blueprint to grow their business, audience, and income using Instagram. No fluff. No guesswork. Real strategies that create real growth.

I’m here to show you what’s possible when you stop waiting for permission, stop relying on luck, and start taking control.
Skill, strategy, belief — that’s the formula I live by. And now, I’m here to share it with you.